RSPO
UNDERSTAND WHY PEOPLE ARE NOT USING THE APP
Is the palm oil present in your food products sustainable? Scan your everyday products with RSPO ScanApp, created by the Rountable for Sustainable Palm Oil.
Context
RSPO is an international non-profit organisation founded to set standards for sustainable palm oil and promote its use.
This organisation has developed an application to scan everyday products and discover if they comply with RSPO palm-oil standards. In their view, it seems to be a good way to raise awareness, change sustainable perception and provide a service to consumer similar to Yuka.
Process
Methodology & Organization
Define the target, write the guide, recruit the panel, prepare the test room and the team.
Interviews
Greet our testers, have a great discussion with each of them.
Analysis & Restitution
Write all the insight into a Notion, sort and prepare a clear document for RSPO.
Objectives
We tested the app in a real-life situation with a panel of users in order to understand why this product isn't used by its community.
Objective 01
Assess consumer perception of sustainable plam oil.
Objective 02
Show the best view of the city, change as a function of time and weather.
Objective 03
Define the features they consider key vs gadget.
Testing panel
The main users of the app are reducers (people who wants to reduce the consuption of Palm Oil).
We interviewed 7 people inclined to download the app after being exposed to the marketing campain (users and non-users):
- 3 reducers
- 1 rejecter
- 1 consumer
- 1 sceptical
- 1 out of line
Preparation
Before the test, we bought 5 products (referenced in the app or not) to test the app with them. Chipster, Icing Sugar, M&M's, Cookies and Nutella.
As Nutella is a product with a palm oil connotation, we only showed it at the end of the test in order to limit biases.
Meet with the users
Each interview was filmed and lasted between 01:15 and 01:45, depending on the user.
Notes were taken live by the project manager and I was able to analyse the result after each meeting in order to improve my approach and go beyond the initial request from the client.
01. Presentation
Who am I? Who is the tester?
02. Context understanding
Understand the level of knowledge about (sustainable) palm oil and about RSPO.
03. Testing the app
Whether the use of the application is well understood by the consumer.
04. Conclusion
Do they find the application useful? Will they use it? Why?
Analysis
I've analyzed the notes, the videos of each interview and I created a huge database in Notion. In this database I wrote the questions, the answers and I did take out the key words that could be recorded from one person to another.
Restitution
At the end of this project we made an english spoken restitution to our Italian clients.
The overall UX of the app was appreciated. During the tests, users never felt lost, they gave us some recommandations to improve a few things but they were focusing on little details.
We tried to understand why there was a decrease in the use of the app, and we learned that our users were disappointed because the app only displays RSPO's members. As this is a young ONG, there is no label or any other clue to flag if a brand is part of RSPO or not.
Role
I worked in autonomy under the watch of my team manager. It was my first physical user-test.
I wrote the interview guide, proceeded the interviews, made the analysis and leaded the restitution with the help of the project director and the project manager.
This project was interesting because I saw the whole process of a user-test and I owned my part.
Thanks for reading.
Other projects
Since 2018 I had the opportunity to work on design systems, customer experience, back-office, b2b projects, b2c projects, luxury and consumer goods. Discover my other works in the list below.
