Cycloop
CONSTRUCT THE BRAND OF A BIKE REPAIRER
Cycloop was a safe place for bicycles. The objective of Ambroise, its founder, was to provide a useful service to Reims' cyclists with the creation of a workshop in the city center.
Context
Convinced that the bicycle is the solution to many urban problems, Ambroise created Cycloop, a repair and maintenance workshop for bicycles with the aim to democratising the use of bicycles.
Mission
Redesign Cyloop and create a timeless, simple, identifiable, accessible and easy-to-use urban brand.
Identify the customers
Understand, identify and analyse the importance of each type of customer.
Design the brand
Define the Cycloop's colors, typography and logo to reflect its ambitions and its dynamics.
UX/UI design
Digitalize the brand image and create an intuitive and easy-to-use customer journey.
6 categories of cyclists
As Cycloop made a strong commitment to preserve earth and people, the workshop didn't collect Data about its customers. In order to understand who they are, we had to analyze the typology of bikes repaired by the workshop.
Six categories came up and helped us to define the client of the brand :
High-end bike
Have your top-of-the-range bike serviced or repaired by an expert.
Mid-range bike
Maintain bikes so that they are always roadworthy. If necessary, repair a malfunction.
Vintage bike
Find an expert who can fix that beautiful old bicycle.
Family cargo bike
Make sure the bike is in good enough condition to carry the whole family.
Company bike
Ensure that the bike is functional whenever it is used.
Miscellaneous bikes
Maintenance, flat tyres, chain problems.
Human & professional
Cycloop had a mixed target audience with a focus on "the road". We created a brand that is both human (people, warm, craft) and professional (reliable, clear, precise).
Cool but reliable
We are friendly with our customers, we also are accurate and professional.
Professional but warm
Our website, our workshop is open to anyone, we have no preference for any type of bike.
Simple but sophisticated
The workshop is cosy. We know how to work on all kind of bikes.
User experience
We have created a website where our customers can easily find all the information they need : address, pricing, key info on the structure and the most important thing : book an appointment.
Reservation form
We have analyzed all the needs of Cycloop's customers, why they are calling for help and we worked to optimize a path that fits all of them. Here is the work we have done on Figjam with Ambroise, the founder of Cycloop.
Craft & UI
While all the UX process was going on, we started to craft a beautiful website with a strong identity.
Efficiency
Straight to the point to give a quick solution for clients who are in a hurry.
Transparency
A clear process from the start, no hidden costs, no unpleasant surpises.
Lightness
A light website, with few images, no videos, wich requires as little consumption as the business does.
Role
I was in charge of helping Ambroise to understand who are the customers of Cycloop.
I worked with a visual designer and a developer to create the brand and the website. My work was about client & project management, analysis & strategy, user-flows, wireframes. I also gave a hand on branding and UI.
Other projects
Since 2018 I had the opportunity to work on design systems, customer experience, back-office, b2b projects, b2c projects, luxury and consumer goods. Discover my other works in the list below.
