Potloc

AFTER POTLOC REBRAND, REDESIGN THE SURVEY EXPERIENCE

This project is under NDA, if you need a Senior Product Designer, add me on Linkedin

Disclaimer

I haven't worked on the rebranding. It is the amazing work of our marketing team and 288.

My work was mainly to adapt the new brand and enhance the respondent experience.

Colors

Switch from the pink and blue to the black, red, and gold.

Typography

Use of web-safe fonts to optimise the loading of the survey.

Logo

Update the old logo with the new one and work on slight animations.

Iconography

Start defining the iconography to avoid any bias to the research.

Role

I optimized the landing pages, exit pages in order to ensure the compliance of our surveys and to enhance the respondent experience. In addition, I create very precise documentation and QA analysis to the scripting team to help them to implement the revamp of the questionnaire.

This was handle async, in two different time zones (Canada and Eastern Europe), with ease and a few back and forth between the teams.

Other projects

Since 2018 I had the opportunity to work on design systems, customer experience, back-office, b2b projects, b2c projects, luxury and consumer goods. Discover my other works in the list below.